Business — 03 April 2013
New Funeral Home Promises Class and Convenience

Perched on a hill overlooking some of the Nashville skyline is a place where everyone is pleasant and knows your name and the view is beautiful. It’s not a luxurious hotel or sophisticated lounge. It’s Nashville’s newest funeral home, Highland Hills Funeral Home and Crematory, 2422 Brick Church Pike.

The 8,000-square-foot building boasts of comfort, compassion, elegance and convenience.
Albert Berry, manager and funeral director, says Highland Hills is a one-stop shop place for caring for your loved ones final arrangements.

“The only thing we’re lacking here is a cemetery. We’re offering a unique experience here. We offer high quality with our service and staff. We really want to personalize our services with our family,” said Berry.
The facility has been open for just over two months. It is contemporary and cozy with a convenient and open layout that still offers privacy for families.

There is a chapel that seats 225 people. Berry said they built the chapel to not only serve as a visitation room for the deceased and loved ones, but it is also equipped to host a funeral service on site if needed. There are two other established visitation rooms on site. A third room that currently serves as a meeting room can be converted to an additional room for visitation if needed. Each room is stocked with a mounted flat screen that can be used to display videos or photos celebrating the lives of loved ones. Making good on their promise to offer a cozy home feeling, a kitchen and lounge area is in the back of the facility. There, family can bring in food and host a reception or just have food available for family to go back and get refreshments during their time of bereavement. That is what Berry says is one-stop-shopping at its best.

“People refer to this place as a funeral home, but it’s a home for funerals. It’s a warm environment.

You don’t bury people. You bury in families. That means we want to make sure people are so pleased with our services that they invite us to take care of other loved ones in their family. Your service and how it is perceived goes a long way in maintaining that family,” added Berry.

Berry, who has 30-years in the business, says they have trained staff to offer the most professional services. Someone remains standing at the door during all hours. When someone approaches the door, Highland Hills staff members open the door and greet everyone coming through, while making sure their needs are met quickly and with care.

Highland Hills is the only funeral home within a 10 mile radius and is one of a handful of Nashville funeral homes that has a crematory on site. The nearest funeral homes are in North Nashville along Clarksville Hwy or off of D.B. Todd Blvd. While the majority of the residents surrounding the funeral home are African American, Berry said they have launched aggressive marketing efforts to reach out to everyone. They are working with the Hispanic Chamber of Commerce and the Nashville Chamber of Commerce. They have sent letters to area pastors, inviting them to visit and share information about Highland Hills with their congregations. They will soon target Greek-lettered organizations, Masonic groups and more with a personal letter.

All the hard work for a multicultural clientele seems to be paying off. Berry said they recently hosted a Hindu funeral ceremony. He said they did some research on the ceremony and made sure the Highland Hills staff was trained and prepared to carry out the arrangements while working alongside the family to ensure all details were taken care of.

Berry said their next big project is an Open House. The event will be held from 1 p.m. – 5 p.m., Saturday, April 20. The next day, the home will be open from 2 p.m. – 6 p.m. There will be food, and a live radio remote with 92Q’s Gospel Diva, Connie Donnell.

For more information on Highland Hills, contact 615-650-5555 or visit www.highlandhillsfuneralhome.com.

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