By Janice Malone
NASHVILLE, TN — Last Saturday, plus-size retailer Ashley Stewart was in Nashville at The Mall at Greenhills hosting their event ‘Finding Ashley Stewart 2017’ national search tour. This event was the seventh and final stop the tour made across the country before the grand finale festivities in New York City next month.
The Nashville event was part of Ashley Stewart’s year-long, nationwide event tour to honor, empower and engage with women across America, while searching to find their 2017 brand influencer amongst real women across the country.
The Nashville event featured beautiful contestants from all over the Middle Tennessee region, Kentucky, Atlanta, and as far away as Maryland, Memphis and Arkansas. The show
featured an audition process, fashion show and several exciting giveaways; such as Ashley Stewart swag bags, Creme of Nature gift bags, a raffle for a Creme of Nature VIP gift basket, and some of the latest from products from IMAN Cosmetics. As of now, there’s not an Ashley Stewart’s store in Nashville but there are locations in Memphis. The brand also offers online shopping. Tamara Ivey, Marketing Specialist and Style Expert for Ashley Stewart, Inc. attended the Nashville event. “The Ashley Stewart brand is a multi-generational and multi-cultural brand,” says Ms. Ivey shortly before the event began. “Our customers are fabulous! The Ashley Stewart customer might be a diva but in a good positive way. She loves all things fashion. She knows herself and is confident. She might be a mom, your aunt, your sister or a student. She knows what she wants, how to dress for success and fun and she knows where she’s going in her life.”
In the end, local Finding Ashley Stewart judges, Jerval Watson, Nashville City Hall Rep (Diversity division) and Patricia Leonard, Dress for Success – Advisory Committee, selected Nashville winners Saaneah Jamison and Theresa (Larsen) Royals. The two Nashville winners, along with the other regional and social media winners of the contest, will now have the chance to be selected as one of five finalists that will win a trip to New York City to compete for the coveted title of “Ashley Stewart 2017.” Next month’s Big Apple grand finale will feature several celebrity performers, which includes R&B hit group En Vogue. The national award will be given to the woman who distinctively embodies and exudes the confidence, strength and fierceness that has become synonymous with Ashley Stewart. In addition to the coveted title, the national winner will also receive a new Ashley Stewart wardrobe, sponsor prizes, makeover, cash prize and participation in features across Ashley Stewart media platforms for one year.
To follow the journey of Nashville finalists Saaneah Jamison and Theresa (Larsen) Royals, visit the official Finding Ashley Stewart page: http://www.ashleystewart.com/fas-finalist.html