CINCINNATI–Prilosec OTC, announced a partnership with stand-up comic, television and film actor Cedric The Entertainer. In this new role, the funnyman will star as the central figure in the brand’s new marketing campaign.
The new TV spot features Cedric as host of an epic barbeque with friends and neighbors. Throughout the ad, Cedric uses his signature humor to remind his guests and viewers that heartburn shouldn’t stand in the way of life’s most delicious moments.
“Between acting, running a business, and being with my family, I stay busy – my plate’s always full and there’s no room for heartburn,” said Cedric, actor and BBQ entrepreneur. “That’s why I’m glad to partner with Prilosec OTC. One pill a day keeps me ready to enjoy all the good times that come my way.”
“People who suffer from frequent heartburn can feel like they’re missing out on life’s best moments, so we knew we needed a brand spokesperson who could show them that life doesn’t stop with the burn,” said Darol Cueba-Jones, Prilosec OTC Brand Director. “With his comedic talent and enthusiasm for elevating the BBQ experience, Cedric is a champion of a good time, and the perfect person to fill the role of Prilosec spokesperson.”
Prilosec OTC is offering consumers a chance to get in on the fun by inviting them to enter the Prilosec OTC Epic BBQ Sweepstakes. One lucky winner will win a trip for two to an epic BBQ city of their choice – Memphis, Tenn, Austin, Texas, or Kansas City, Kan.! Visit PrilosecEpicBBQ.com and enter to win!
