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Borrell’s Latest Study Reveals Bad and Good News on Local Ad Spending

By Gretchen Peck, Editor/Publisher Since 2016, Borrell Associates — a Williamsburg, Va.-based consultancy — has been taking the quarterly pulse of small- and medium-sized businesses (SMBs) to better understand their marketing and advertising strategies and concerns. Borrell empaneled a group of SMB representatives, including owners or those responsible for marketing decisions. The firm surveyed them […]