SYDNEY — Former Australian Prime minister Malcolm Turnbull is expected to share his insights about the power of Australian media moguls to make and break prime ministers when he fronts a media diversity inquiry.
Ousted as prime minister, he is scheduled to give evidence on April 12. He blamed the News Corp, one of Australia’s largest media conglomerates, and radio jockeys for helping fuel his departure.
One of Turnbull’s predecessors, Kevin Rudd, has already called out the “Fox News-isation” of the Australian media that he says is encouraging far-right political extremism.
Rudd gave evidence last month that he was “fearful” of News Corp until he left parliament in 2013.
“The truth in this building is that everyone’s frightened of Murdoch,” he said.
Senior executives from News Corp Australia and Nine have already given evidence, arguing Australian consumers have access to diverse news and information, with very few readers accessing only one news brand.
News Corp denied making and breaking prime ministers, having “racism as a business model,” and running campaigns of “character assassination campaigns.”
Australia’s competition and consumer watchdog, the Australian Competition and Consumer Commission, has said its two critical concerns about diversity are the impact of prominent social media platforms and ensuring the viability of independent national newswire Australian Associated Press.
The commission’s Chairman Rod Sims said informed parliament’s economics committee in February that the media bargaining code has already gone a long way in meeting its objective.
“The whole point of the code is to promote journalism,” he said.
Rudd warned that the media bargaining code lauded by the Morrison government would entrench the existing “Murdoch mob” and Nine Entertainment, which have sealed deals with Facebook and Google.
The latest research from activist group GetUp – an independent Australian political activist group launched in August 2005 to encourage Internet activism in Australia – commissioned by the University of Sydney, finds Australia’s media concentration is at a “crisis point”.
“Our media is more concentrated than ever, with an inordinate amount of power and influence sitting in the hands of two major media corporations,” said Susie Gemmell, GetUp’s acting national director.
The University of Sydney’s report co-author Benedetta Brevini said unmatched media concentration levels have allowed a powerful few to accumulate excessive political power and set the public agenda.
News Corp controls 59 percent of metro and national print media markets by ownership, up from 25 percent in 1984, as per the report released on April 12.
News Nine and Southern Cross Media control almost 90 percent of metro radio licenses, and News Corp earns 40 percent of total Australian television revenues.
GetUp is calling for more spending as part of an effort to reshape Australian media.
(Edited by Vaibhav Vishwanath Pawar and Ritaban Misra.)
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