Close Menu
    Facebook X (Twitter) Instagram
    • Home
    • About Us
    • Digital Subscription
    • Advertisement
    • Contact Us
    Facebook X (Twitter) Instagram
    The Tennessee TribuneThe Tennessee Tribune
    Advertise With Us
    • Home
      • COVID-19 Resource Center
        • Dr. Henry Louis Gates’ PSA Radio
      • Featured
    • News
      • State
      • Local
      • National/International News
      • Global
      • Business
        • Commentary
        • Finance
        • Local Business
      • Investigative Stories
        • Affordable Housing
        • DCS Investigation
        • Gentrification
    • Editorial
      • National Politics
      • Local News
      • Local Editorial
      • Political Editorial
      • Editorial Cartoons
      • Cycle of Shame
    • Community
      • History
      • Tennessee
        • Chattanooga
        • Clarksville
        • Knoxville
        • Memphis
      • Public Notices
      • Women
        • Let’s Talk with Ms. June
    • Education
      • College
        • American Baptist College
        • Belmont University
        • Fisk
        • HBCU
        • Meharry
        • MTSU
        • University of Tennessee
        • TSU
        • Vanderbilt
      • Elementary
      • High School
    • Lifestyle
      • Art
      • Auto
      • Tribune Travel
      • Entertainment
        • 5 Questions With
        • Books
        • Events
        • Film Review
        • Local Entertainment
      • Family
      • Food
        • Drinks
      • Health & Wellness
      • Home & Garden
      • Featured Books
    • Religion
      • National Religion
      • Local Religion
      • Obituaries
        • National Obituaries
        • Local Obituaries
      • Faith Commentary
    • Sports
      • MLB
        • Sounds
      • NBA
      • NCAA
      • NFL
        • Predators
        • Titans
      • NHL
      • Other Sports
      • Golf
      • Professional Sports
      • Sports Commentary
      • Metro Sports
    • Media
      • Video
      • Photo Galleries
      • Take 10
      • Trending With The Tribune
    • Classified
    • Obituaries
      • Local Obituaries
      • National Obituaries
    The Tennessee TribuneThe Tennessee Tribune
    National/International News

    Ad-Tech Turns To Email And AI As Cookies Fall Out Of Favor

    zenger.newsBy zenger.newsJuly 8, 2021No Comments6 Mins Read
    Facebook Twitter LinkedIn Telegram Pinterest Tumblr Reddit Email
    Share
    Facebook Twitter LinkedIn Pinterest Email

    A “cookie” is a little piece of code that helps a website track your behavior and preferences for a better user experience. You may have noticed that many websites now ask permission to use first-party cookies.

    A third-party (or cross-site) cookie sits on your browser tracking your behavior across all websites you visit. It’s an identifier enabling digital publishers to target the advertising that pops up on your screen.

    Lately, third-party cookies are falling out of favor because consumers’ data is being harvested and used without their knowledge or permission in ways they don’t understand, constituting a violation of privacy.

    Apple’s Safari browser and Firefox stopped using third-party cookies. Google’s Chrome, holding the largest market share of the browser business, is dropping them too.

    This poses the biggest technical challenge the digital ad industry has ever faced.

    Without cookies as the default mechanism for targeting ads, how can publishers get hundreds of millions of users to consent to receive advertising?

    Industry experts like Jeff Kupietzky believe the identity currency of the privacy age is the good ol’ email address — and he’s pairing it with cutting-edge artificial intelligence to drive personalization, engagement and revenue.

    Kupietzky is CEO of Jeeng, an American-Israeli company whose artificial intelligence platform, Jeengage, enables digital publishers to leverage first-party data using email as the core identifier instead of third-party cookies. Subscribers opt in knowingly and can opt out at any time.

    “Our company helps publishers who don’t have access to data science and artificial intelligence to use email addresses to build a profile of their users, accurately curate content and ads those users would most appreciate, and deliver the content directly to subscribers at the right time on the right channel,” Kupietzky said.

    Jeeng’s Israeli team (Courtesy of Jeeng)

    Used by more than 700 publishers

    Jeeng reaches 120 million unique users per month on behalf of more than 700 publishers, including The Atlantic, Crain’s, HarperCollins, Vice Media and Vox Media.

    “Jeeng pays publishers for the traffic we monetize,” said Kupietzky, “versus the traditional model where they’d pay us to use the technology.”

    This unusual business model “accelerates the adoption of the product by publishers and allows us to scale faster, getting more traffic to monetize, which has been our core business the last several years.”

    Jeeng’s AI gets smarter about user personalization the more publishers are on the network. “I don’t know who you are specifically,” said Kupietzky, “but I track your interests across different publishers to deepen our understanding of what content is most interesting to you.”

    Seattle Times Yield and Advertising Systems Manager Rob Schwertley said Jeeng’s approach has benefited the newspaper’s ad operations.

    “With email, we have good control on distribution, timing, the message and monetization. Plus, subscribers are generally more trusting of content delivered via email because they’ve opted in, which means they’re more likely to click through,” said Schwertley.

    Ezra Menaged, CEO of Jerusalem-based Hometalk, said, “The Jeeng team are addressing and solving for a true publisher pain point, in creating a great personalization solution. Providing omnichannel distribution alongside content personalization, they are solving a problem that few publishers have the resources to solve.”

    Email more reliable and stable

    But aren’t people moving away from email, especially younger users?

    “We did surveys revealing that what people use more for person-to-person communication is social media channels. But when it comes to their relationship with a brand or a company, we do not see a drop-off in email usage,” Kupietzky said. “As young people get credit cards and bank accounts, they are more likely to have an email address.”

    Advertisement

    Jeeng also did research to discover how likely people are to subscribe to personalized content. “We found the adoption curve for email is pretty similar for Gen X, Gen Y, Gen Z and Baby Boomers,” Kupietzky said.

    Email, he said, is a more stable identifier than cookies because the user has control over the opt-in and opt-out process, and usually keeps the same email address permanently. It’s more practical, too.

    Third party cookies are going away. (Glen Carrie/Unsplash)
     

    “No matter whether you’re opening email on a desktop, mobile device or tablet, you’re being seen as the same individual. Sites that use your email address therefore offer a more consistent experience for the user.”

    Kupietzky sees this aspect of uniformity across devices as critical to the future of online advertising.

    “Cookies were really bad if you started an article on your tablet and then continued on your desktop and finished reading through an email on your mobile device,” he said.

    “You were seen as three distinct users with three distinct profiles. There was no way to connect those experiences unless you were registered or logged in because they didn’t know it was the same person.”

    New technology allows publishers to track users across different channels seamlessly, resulting in a more consistent content-sharing experience.

    New York to Tel Aviv

    Kupietzky earned an MBA from Harvard Business School in 1998. He started out in high-tech in Silicon Valley and has focused on marketing and advertising for the past 20 years.

    He formed the precursor to Jeeng, PowerInbox, around the time he moved to Israel in 2011. Through a series of acquisitions, PowerInbox became Jeeng.

    The company was selected as an Inc. 500 Fastest-Growing Company and Crain’s Fast 50 in 2018 and a Red Herring 100 winner in 2019.

    While the typical Israeli startup entrepreneur begins in Tel Aviv and expands to New York at the commercialization stage, Kupietzky did the opposite and now has 75 employees between the two locations.

    “We saw there was no better place in the world to recruit a development team that can help us with artificial intelligence to do predictions and large-scale data processing,” said Kupietzky, “so we’re building our core R&D center here in Israel.”

    With Google predicting that third-party cookies will be history by 2022, Kupietzky is optimistic about the shift to email as the identifier.

    “For many publishers, traffic is primarily from Google or Facebook through search or social shares. But that traffic comes in anonymously. It can’t be retained and has already been picked through by Google or Facebook,” he said.

    “Jeeng helps publishers get back their audience by allowing them to get content according to what they are interested in.”

    For more information, click here

    Ad-tech turns To email and AI as cookies fall out of favor appeared first on Israel21C.



    The post Ad-Tech Turns To Email And AI As Cookies Fall Out Of Favor appeared first on Zenger News.

    Share. Facebook Twitter Pinterest LinkedIn Tumblr Email
    zenger.news
    • Website

    Related Posts

    Assata Shakur, Black liberation activist who escaped U.S. prison, dies in Havana at 78

    September 27, 2025

    Delta State University Student Found Hanging on Campus

    September 16, 2025

    MAGA Billboard in Montgomery, Alabama Sparks Outrage with Racist Imagery

    September 9, 2025

    The Game: What Black City Gets the National Guard

    September 9, 2025

    Community Invited to Join Tours of the Obama Presidential Center

    August 24, 2025

    Black Church and Black Press Unite to Empower Black America

    July 26, 2025

    Comments are closed.

    Advertisement
    https://www.youtube.com/watch?v=IZODr-6rxyI
    Business

    Zeta Phi Beta sorority announces $750,000 pledge to St. Jude Children’s Hospital

    September 26, 2025

    FUNdraising Good Times Is management a bad word?

    September 26, 2025

    Black-owned Jam Vino showcases wine-infused jam at GBK’s pre-Emmys gifting lounge, sets Walmart retail debut

    September 20, 2025
    1 2 3 … 388 Next
    Education
    Education

    LeMoyne-Owen College to Benefit from MacKenzie Scott’s Landmark $70 Million Gift to UNCF

    By adminSeptember 26, 2025

    MEMPHIS, TENN. — LeMoyne-Owen College, a proud member of UNCF (United Negro College Fund), announced that…

    Austin Peay student researches solar wind mysteries at Harvard

    September 26, 2025

    Group removed from TSU campus after unauthorized demonstration

    September 26, 2025

    Another Request for HBCUs Security

    September 18, 2025
    The Tennessee Tribune
    Facebook X (Twitter) Instagram
    • About Us
    • Digital Subscription
    • Store
    • Advertise With Us
    • Contact
    © 2025 The Tennessee Tribune - Site Designed by No Regret Media.

    Type above and press Enter to search. Press Esc to cancel.

    Our Spring Sale Has Started

    You can see how this popup was set up in our step-by-step guide: https://wppopupmaker.com/guides/auto-opening-announcement-popups/