ATLANTA– HBCU Heroes, a non-profit (501C3) founded by marketing CEO, Tracey Pennywell and NBA veteran, George Lynch, continues “Secure The Bag Career Fest,” a virtual summer series that takes place monthly, on each second Friday, from May 14th-August 13th at 1 pm ET. Participants can expect panels dedicated to diversifying the HBCU talent pool, featuring an array of CEOs, executives, and HR/hiring managers lending their voices to support Historically Black Colleges & Universities (HBCU) for students seeking career opportunities. Registration is free and open to the public: HERE.


The mission is to empower HBCU students with tools to compete in corporate America, in finance, tech, media and other industries to “secure the bag” aka become financially successful. To sponsor, visit: HERE.


Speakers include Tiana Carter (Waste Management), Alison Smith (SiriusXM), Allie Butler (Coca Cola Consolidated, Inc.), Dr. Joseph Bryant, Jr. (Rainbow Push Sports), Reggie Grant (NFL veteran), Harry Holt (Professor/Morgan State University), Michael Norwood (Professor/UNC-Chapel Hill), Khadevis Robinson (Speaker, Olympian, Cross Country Coach/The Ohio State University) & more.


“Preparing the next generation for tomorrow is one of the best ways we can ensure sustainable growth,” said Tiana CarterSenior Director, Culture & Engagement/Head of DEI for Waste Management. “That is why I am excited to join with HBCU Heroes to provide valuable insights and equip students with the necessary acumen as they move their futures forward.”


Alison Smith, Senior Manager, University Recruiting, SiriusXM will present and highlight current and future internship & job openings, the company’s diversity initiatives, how to stand out in the application process and more.


Pandora, a subsidiary of SiriusXM, is co-sponsoring the event by providing 4,000 free, 90-day Pandora Premium payment-backed codes for all students who sign up to enjoy throughout the summer. Career Fest attendees can use this gift to tap into a variety of music, including Pandora’s Voices of HBCUs Playlist, featuring artists who attended HBCUs.


A lucky student will also be selected at random, live, as the winner of a $10,000 scholarship giveaway for their collegiate expenses and career readiness goals.


Intel is providing Intel® NUC computers for giveaways throughout the summer series.
Sponsors and partners include Waste Management, Pandora, SiriusXM, Intel, Sharecare, Coca Cola Consolidated, Inc., Capricorn Investment Group, Rainbow Push Sports, Wasserman & more.