Posted inMLK 50

Comcast NBCUniversal Honors Civil Rights Movement at Museum

Tennessee State Rep Johnny Turner (D-Memphis), left, speaks with Lisa melillo executive producer of localmedia development at Comcast at the National Civil Rights Museum. Photo by Clint Confehr

Today, April 4, 2018, marks 50 years since the assassination of Dr. Martin Luther King, Jr., a tragedy that reverberated across the globe and transformed the fight for civil rights in the United States.

ComcastNBCUniversal is honoring this historic milestone by serving as the Media and Technology Sponsor for the National Civil Rights Museum’s “MLK50 Commemoration” and has been livestreaming the day’s events for free to the general public.

The National Civil Rights Museum in Memphis is one of the nation’s premier heritage and cultural museums and is located at the former Lorraine Motel, where King’s life was taken while standing on a second-floor balcony. Throughout the day, Comcast NBCUniversal’s livestream will provide viewers around the world with front-row access to the museum’s lineup of speakers, performances and tributes from civil rights leaders. The livestream will be broadcast through Comcast NBCUniversal’s “Voices of the Civil Rights Movement” platform at and on FacebookTwitterand YouTube.

“Comcast NBCUniversal is honored to partner with the National Civil Rights Museum to pay tribute to Dr. King’s influence and legacy through its historic MLK50 Commemoration,” said Ebonne Ruffins, vice president of local media development for Comcast. “Our company is committed to the values that Dr. King embodied by driving inclusion for our employees, customers and community partners.”

“We know that the world will be watching as we both reflect on the past but more importantly, focus on the future,” said Terri Lee Freeman, President, National Civil Rights Museum. “We are proud to partner with Comcast NBCUniversal as our Media and Technology Sponsor as we commemorate Dr. King’s legacy.”

The MLK50 Commemoration has attracted local, national and international media, including NBC Nightly News with Lester Holt, which will broadcast from outside the National Civil Rights Museum on April 4. Comcast will connect thousands of local event attendees to free WiFi through Xfinity WiFi on Wheels, and will power a media lounge for the press via a dedicated broadband connection.

Live coverage started at 9:30 a.m. central time on and FacebookTwitter and YouTube, and was to culminate in a dramatic bell toll at 6:01 p.m., the approximate moment of King’s assassination. Viewers are invited to react on social media using #MLK50NCRM.