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    Carol’s Daughter returns to founder Lisa Price after L’Oréal USA divestment

    MSR News OnlineBy Updated:No Comments2 Mins Read
    Lisa Price reclaims her legacy Lisa Price, founder of Carol’s Daughter, has reacquired the textured hair care brand from L’Oréal USA in a deal for an undisclosed amount. Stay in the know. Sign up for our newsletter! Get your daily dose of community news, info, events, exclusive deals and more! Email Address Sign up Price is partnering with an unnamed independent beauty entrepreneur who, according to L’Oréal USA, has a proven track record of acquiring and expanding beauty brands. The new partner has experience with brands such as Ambi, AcneFree, Baxter of California, and Dermablend. As part of the agreement, Price will assume the role of president and take an equity stake in the newly established business partnership. L’Oréal USA ensures smooth transition “We are proud of Carol’s Daughter’s long legacy and the transformative impact it has had on the beauty industry,” said David Greenberg, CEO of L’Oréal USA. “At the heart of this legacy is Lisa Price, an entrepreneur who has always been ahead of her time and has built Carol’s Daughter into a beloved brand that has honored and celebrated women of color for decades.” L’Oréal USA will work alongside Price and her new partner to ensure a smooth transition as the brand enters this new phase. A journey back to independence Carol’s Daughter was founded in Brooklyn in 1993 and acquired by L’Oréal USA in 2014. The brand became known for its emphasis on natural ingredients and products for textured hair. “We are confident that, with Lisa Price as president and the support of its new partner, Carol’s Daughter will continue to thrive for years to come,” Greenberg added. Broader industry shifts The divestment follows L’Oréal USA’s recent decision to sell its skincare brands Decléor and Saint-Gervais Mont Blanc to the French brand builder Cospal. The company, founded in 2024 by Matthieu Lesieur, acquired the brands in December for an undisclosed amount. “With this double acquisition, the Cospal group has reached a major milestone in its growth strategy, affirming its intention to become a key player in the beauty sector,” Lesieur said at the time. “Rejuvenating two iconic brands like Decléor and Saint-Gervais Mont Blanc is a unique opportunity to preserve their heritage while breathing into them a new, innovation-driven impetus.” Decléor, founded in 1974, became a staple in luxury spas, focusing on aromatherapy and essential oils. Lesieur’s family has deep ties to the brand, with his father, Hervé Lesieur, reportedly acquiring Decléor in 1989 before selling it to Shiseido. Originally reported by Alessandro Carrara of Cosmetic Business.
    Lisa Price reclaims her legacy Lisa Price, founder of Carol’s Daughter, has reacquired the textured hair care brand from L’Oréal USA in a deal for an undisclosed amount. Stay in the know. Sign up for our newsletter! Get your daily dose of community news, info, events, exclusive deals and more! Email Address Sign up Price is partnering with an unnamed independent beauty entrepreneur who, according to L’Oréal USA, has a proven track record of acquiring and expanding beauty brands. The new partner has experience with brands such as Ambi, AcneFree, Baxter of California, and Dermablend. As part of the agreement, Price will assume the role of president and take an equity stake in the newly established business partnership. L’Oréal USA ensures smooth transition “We are proud of Carol’s Daughter’s long legacy and the transformative impact it has had on the beauty industry,” said David Greenberg, CEO of L’Oréal USA. “At the heart of this legacy is Lisa Price, an entrepreneur who has always been ahead of her time and has built Carol’s Daughter into a beloved brand that has honored and celebrated women of color for decades.” L’Oréal USA will work alongside Price and her new partner to ensure a smooth transition as the brand enters this new phase. A journey back to independence Carol’s Daughter was founded in Brooklyn in 1993 and acquired by L’Oréal USA in 2014. The brand became known for its emphasis on natural ingredients and products for textured hair. “We are confident that, with Lisa Price as president and the support of its new partner, Carol’s Daughter will continue to thrive for years to come,” Greenberg added. Broader industry shifts The divestment follows L’Oréal USA’s recent decision to sell its skincare brands Decléor and Saint-Gervais Mont Blanc to the French brand builder Cospal. The company, founded in 2024 by Matthieu Lesieur, acquired the brands in December for an undisclosed amount. “With this double acquisition, the Cospal group has reached a major milestone in its growth strategy, affirming its intention to become a key player in the beauty sector,” Lesieur said at the time. “Rejuvenating two iconic brands like Decléor and Saint-Gervais Mont Blanc is a unique opportunity to preserve their heritage while breathing into them a new, innovation-driven impetus.” Decléor, founded in 1974, became a staple in luxury spas, focusing on aromatherapy and essential oils. Lesieur’s family has deep ties to the brand, with his father, Hervé Lesieur, reportedly acquiring Decléor in 1989 before selling it to Shiseido. Originally reported by Alessandro Carrara of Cosmetic Business.
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    Lisa Price reclaims her legacy

    Lisa Price, founder of Carol’s Daughter, has reacquired the textured hair care brand from L’Oréal USA in a deal for an undisclosed amount.

    As part of the agreement, Price will assume the role of president and take an equity stake in the newly established business partnership.

    “We are proud of Carol’s Daughter’s long legacy and the transformative impact it has had on the beauty industry,” said David Greenberg, CEO of L’Oréal USA. “At the heart of this legacy is Lisa Price, an entrepreneur who has always been ahead of her time and has built Carol’s Daughter into a beloved brand that has honored and celebrated women of color for decades.”

    L’Oréal USA will work alongside Price and her new partner to ensure a smooth transition as the brand enters this new phase.

    A journey back to independence

    Carol’s Daughter was founded in Brooklyn in 1993 and acquired by L’Oréal USA in 2014. The brand became known for its emphasis on natural ingredients and products for textured hair.

    “We are confident that, with Lisa Price as president and the support of its new partner, Carol’s Daughter will continue to thrive for years to come,” Greenberg added.

    Broader industry shifts

    The divestment follows L’Oréal USA’s recent decision to sell its skincare brands Decléor and Saint-Gervais Mont Blanc to the French brand builder Cospal. The company, founded in 2024 by Matthieu Lesieur, acquired the brands in December for an undisclosed amount.

    Decléor, founded in 1974, became a staple in luxury spas, focusing on aromatherapy and essential oils. Lesieur’s family has deep ties to the brand, with his father, Hervé Lesieur, reportedly acquiring Decléor in 1989 before selling it to Shiseido.

    Originally reported by Alessandro Carrara of Cosmetic Business.

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