New Orleans, LA – Performance First Digital (PFD), an awarding-winning New Orleans-based programmatic advertising agency, has launched a proprietary ad-buying platform that automates online media purchases across social and digital platforms, enhances target audience accuracy and optimizes campaigns in real-time through AI-driven insights. This innovation enables brands, organizations, traditional ad agencies, small businesses, and government agencies to execute data-driven, high-performing campaigns with increased efficiency and effectiveness—all within a single, seamless system.
This curated all-in-one platform for media promotion, digital marketing strategy, and execution is designed to transform digital media buying. By consolidating ad buying across brand safe websites and platforms like Google and Facebook, this software eliminates the need for multiple platforms management, wasteful spending on ads, and advertising anxiety.
Learn more at https://performancefirstdigital.com/landing-page-2025/#
“The official rollout of Performance First Digital’s automated ad platform is set for March 2025, a meaningful milestone as Women’s History Month is a time to celebrate women entrepreneurs helping other women succeed in business—a key value that I stand behind,” said Krista Pouncy-Dyson.
Key Benefits
- On-Demand Digital Advertising – Launch campaigns in minutes, not weeks. AI-powered automation eliminates guesswork, handling bidding, targeting, and optimization in real time.
- Hyper-Personalization & AI-Driven Targeting – The platform analyzes user behavior to deliver customized ad experiences, while dynamic creative optimization (DCO) ensures that ad visuals and messaging are tailored to the right audience at the right time.
- State, Federal & Private Sector Ready – Designed to meet compliance and security needs for state and federal agencies, while also providing businesses with rapid, scalable ad deployment without the high costs of a full-scale agency.
- Cross-Platform & Omni-Channel Integration – Seamlessly integrates with Google Ads, Meta (Facebook & Instagram), LinkedIn, programmatic display networks, and search engines—and is future-ready for Connected TV (CTV), streaming audio, and emerging digital ad formats.
- Transparency & Real-Time Performance Tracking – Live dashboards give organizations full visibility into campaign performance, while AI dynamically adjusts ad spend and targeting for optimal results.
- Creative Development – Curated and optimized ad creatives, using industry relevant design ensuring high-quality visuals and messaging tailored to audience engagement trends.
Leading the charge at Performance First Digital is Krista Pouncy-Dyson, a seasoned digital marketing executive with over 25 years of experience in the industry. As the founder of Performance First Digital, Pouncy-Dyson has helped businesses nationwide scale their advertising efforts through strategic media solutions. A successful seven-figure digital sales expert in the media industry. Formerly a senior leader at Advance Digital – NOLA Media Group, she brings deep expertise in digital media strategy, data-driven marketing, and revenue growth. Recognized as the 2023 Advertising Agency Executive of the Year by the New Orleans Advertising Club, Dyson continues to drive innovation in programmatic advertising, helping organizations maximize their digital impact with cutting-edge solutions.
“One of the first organizations to use our platform will be New Orleans Entrepreneur Week (NOEW), via their marketing agency Crescent Sense, happening in late March,” Pouncy-Dyson shares. “This speaks to the power of innovation, entrepreneurship, and the role women play in shaping the future of business.”
As New Orleans’ business ecosystem continues to grow, digital marketing will play a critical role in driving awareness, customer acquisition, and revenue. Performance First Digital stands at the forefront of this transformation—providing a high-tech, locally built solution for businesses looking to dominate their markets.
“New Orleans is a city of innovation and resilience,” Pouncy-Dyson said. “With Performance First Digital, we’re giving businesses the tools to compete nationally—right from the heart of Louisiana.”
About Performance First Digital
Performance First Digital (PFD) is a leading integrated strategic marketing agency specializing in digital marketing, media buying, brand development, advertising, market research, and experiential marketing campaigns. With over 25 years of experience, PFD delivers customized, results-driven marketing solutions that help businesses achieve and exceed their goals.
PFD’s expertise spans a wide range of services, including social media management, email marketing, lead generation, web development, content creation, search engine optimization (SEO), pay-per-click (PPC) advertising, legacy marketing, programmatic keyword and domain targeting, and geo and behaviorally targeted display campaigns. The agency’s holistic, data-driven, and performance-focused approach ensures maximum impact for every campaign.
Founded by Krista Pouncy-Dyson in 2016, PFD is a certified Woman-Owned Small Business (WOSB) and Minority Business Enterprise (MBE), operating from key locations in Colorado, Louisiana, and Georgia. Leading a team of six seasoned digital professionals, the company has a proven track record of delivering high-impact campaigns for top organizations, including Merrill Lynch, WebMD, Procter & Gamble, Ochsner Health, the National WWII Museum, Johnson & Johnson, Xavier University of Louisiana, Delgado Community College, LCMC Health, the Department of Defense, Alabama National Guard, and the Louisiana Department of Health and Hospitals.
For more information, visit https://performancefirstdigital.com/
