NASHVILLE, Tenn, (TN Tribune) — Following a year of significant growth, Savage Ventures, the Nashville-based hybrid venture capitalist and operator announced the acquisition of Rare Media .
The portfolio of brands under Rare Media will join the suite of existing portfolio companies owned and operated by Savage Ventures, including American Songwriter, Savage Media, Savage Sports, and MyDrHank. The acquisition further establishes Savage Ventures as a digital-first operator that offers portfolio brands and partners a digital media playbook and performance marketing expertise. This announcement comes after Savage sold portfolio company OutKick to FOX in June 2021, less than one year after the Savage-led relaunch of the brand.
“We are very selective with the projects we choose to take on, and we view the acquisition and relaunch of Rare Media as one of the largest growth opportunities we have seen,” said Sam Savage, CEO of Savage Ventures. “We are taking on a trusted media brand focused on bringing the American people back together – with no spin – and will build upon that foundation.”
Rare Media is a decade old media brand originally developed by COX Media to be a voice of truth in the media landscape amassing over 15M social followers and 40M visitors per month at its peak. The company has not been operational since 2021. With Savage Media’s video production and digital marketing capabilities, the company will provide readers of Rare with unbiased, unique and authentic content made for Americans by Americans. Rare Media will also be launching a sports news vertical to the brand in 2022.
Rare Media will be operated by Savage Ventures moving forward, and today the new website was launched. Savage Ventures boasts $450 million in enterprise value created for its portfolio companies to date and its properties have reached 100 million people since inception.
“With Rare I’m excited to implement our digital media playbook to celebrate American life” said Zac Litwack, Partner at Savage Ventures. “As a large distribution platform, Rare gives us a direct line to a massive audience that craves content telling an unbiased American perspective; and maybe just maybe, we’ll play a small role in uniting Americans instead of dividing them.”
In October 2021, Savage Ventures announced the acquisition of Neon Media to form Savage Media and anticipated opening of a new headquarter in a 5,000-square-foot state-of-the-art production facility, currently in the final phases of construction near downtown Nashville, T.N in Q2.